Vice President of Business Relationships and Vendor Relations (8/2009 to 8/2014): Advanced from the role of
Consultant to Vice President leveraging 20+ years in DRTV. Quickly becoming the “Go To Guy”
for brands and brand concepts at ShopNBC. Additionally,

• Conceptualized and developed the 1st iPhone app for any shopping channel in the industry. Leveraged a relationship with a top iPhone app provider in order to become the 1st to launch.
• Introduced the top-selling beauty product, Wrinkle Magic, to ShopNBC, and generated $1.6 million in revenue.
• Transferred 20+ brands within the 1st year of coming to ShopNBC.
• Launched Concepts: Harley Davidson Clothing, Sur La Table, NBA Collectibles, Mark Cuban America’s Dream, and DITKA Steakhouse Steaks.
• Coordinated GE, BMW, SEARS and YAMAHA Boat product placement on ShopNBC, switching Frigidaire appliances in the ShopNBC kitchen to GE.
• Founded and co-chair the Vendor Ambassador Board, a panel working to improve vendor relations across the ShopNBC community.
• Reduced Vendor Late Fees by 50%. This was a big miss as these fees get added to the COGS later.
• Created the first Vendor Training Program and Guest Training Program at ShopNBC.
• Managed the roll out process of ShopNBC’s On Air Guest Training Process.
• Managing Vendor Contact Database for Finance and Vendor Relations.