Director of Sales & Marketing (1995-1999): Joined the organization to drive sales, as the company previously sold 100 homes annually,  and the strategic plan called for raising sales to 200. Defined ad campaigns and executed media buys. Trained, motivated and directed a high-performance sales team.

• Conceptualized “It’s Included” an ad campaign that distinguished the company as the only one in this highly competitive market offering no options, because everything was included.
  • Featured a checklist in the local paper with everything checked, compared to the leading competitive builders who did not include everything.
  • Captured national recognition for this campaign as Marketing Director of the Year from the National Association of Homebuilders.
• MARKETING DIRECTOR OF THE YEAR for National Association of Home Builders
• PRESIDENT of BUILDERS LEAGUE of South Jersey