Marvin Segel

Although women hold a considerable portion of global consumption and most content is created for them, those who can create the next wave for consumer retail and appeal to an overlooked market will succeed. Men will engage and transact if the content suits their lifestyle and they are respected. THE Y NETWORKS believes Shoppable Content is the future!

Old school TV formats present a fragmented and expensive experience. We have seen very little if any, innovation.

The Next Wave?

https://theynetworks.com/

The Y Networks is dedicated to serve men’s interests and drive new develop formats for video & radio that have more appeal to today’s consumer than traditional retailing and TV shopping.

TV has been in decline with more engaging digital formats. Streaming video has surpassed cable viewership and mobile engagement via 5G will increase viewing on personal devices exponentially.

Their Mission: Empower the streamer to cut-the-cord with premium programming, easily accessible interface, and a unique advertising experience all at no cost.

The Y Networks Promise: Available Everywhere, Aggregation of Male Targeted Content & Always Free.

The concept embraces quality entertainment and great content to capture their audience. And the audience across the USA, as well as globally, are now more connected and similar than ever.

First, it has to be free.

Utilising Product Placement Video On Demand PVOD which do not use overlay graphics and advertiser supported video-on-demand AVOD.

Using new technology that allows the consumer to engage in their schedule!

Using Content to engage the Consumer with the ability to buy what you see with no disturbing graphics.

“We have self-funded the Y network to date, and since launch, we are now looking for additional funds to ramp up and expand.” Marvin Segel – Founder

TEAM Y

“I am really proud of the team of industry leaders we have assembled. They bring vast experience, a solid background and considerable skill to the Y Networks” Marvin Segel – Founder

Content

• Produce high-quality originals
• Acquire exclusive content
• Expand production partnerships
• Execute library acquisitions

• Give Influencers a platform for longer-form content

Deals in place with Disney, Viacom, 21st Century Fox, Shout & FilmRise with more to come.

The plan is led by a group of seasoned industry professionals, and the concept has already been proven. The Y Network is now rolling out and expanding their audience.

Audience

• Acquire networks
• Content Curator
• Develop thematic content Channels
• Utilise Influencers
• Grow and retain viewers

Revenue Generation

• Integrate ad platform
• Programmatic Ad Networks
• Hire Direct Sales team as well as utilize an existing proven salesforce
• Increase eCPMs across networks
• Sponsorship for each content Channel
• Mini pop-shopping (Events/Holidays geared toward men)
• Branded Content
• Event Sales

These are early days but they are already expanding categories and revenue via

• Gourmet Food
• National Electronic Brands
• Health Brands

The Y Networks goal is to create a true BRAND reaching 50% of the population…MEN! They aim to create a non-linear network that is a one-stop destination for over 150M men living in the US and billions worldwide.

In today’s media marketplace, there are so many different content silos that individually target men and their diverse interests, but there are ZERO that aggregate them to ONE non-linear network. The Y Networks will be a content aggregation network which focuses on the men as well as a 24/7 shopping channel for all male-focused products.

Many companies grow and become less flexible to adapt. The Y Network embraces the ability to pivot and respond to the marketplace based on the content or consumer trends.

They seek to strategically align with other companies and technologies to create additional value and unique positioning in the market place. And in this period of the New New, many companies are now open to alternative concepts that are proven and well-conceived.

Partnerships:

Multiple Partnerships are in the pipeline. The goal was first to launch and be relevant, then continue to add content that men can relate to.

Some Y NETWORK Channels:

• Travel
• Product Opportunities
• Wheels…all vehicles
• Fashion
• Comedy
• Sports
• E-Games
• Espanol
• Syfy/Horror
• Gambling
• Music
• Health/Fitness
• Movies
• Food
• TV Syndication
• Shock Jock
• Finance
• Relationships

We have entered a new reality, not by choice, and digital technology and consumer adaptation, has advanced perhaps ten or twelve years? Some have the vision, and discipline, to see new opportunities. Few have the experience to understand this, to seize the moment and realise the vast potential. Marvin Segel, and his team, have the track record, knowledge combined with experience and skill to make The Y Networks work.

Content retrieved from: https://www.linkedin.com/pulse/y-networks-launches-next-wave-budd-margolis.